Rabbit Reads ‘Steve Jobs’ by Walter Isaacson

‘The people who are crazy enough to think they can change the world are the ones who do.’

Apple’s ‘Think Different’ commercial, 1997

Leo’s Rabbit just finished reading Steve Jobs biography by Walter Isaacson. He read it for the first time few years ago, but this is one of those books that inspire and energise him, so he likes coming back to it again, and again. He regards it an astounding masterpiece with an incisive, honest and beautifully told story, and the best book he has ever read so far (although he is just a little Rabbit, he is a big reader and he went through a lot of books in his lifetime).
 
Isaacson’s book is a biography of Steve Jobs, a co-founder of Apple, a complicated, obsessive, charming, peculiar personality, and a passionate visionary whose dream was to ‘put a dent in the universe’. And he did.
 
The book is written with a great attention to detail and offers an unbiased portrait of a flawed genius. Jobs could be charming and lovable, but also crude, unforgiving, hurtful and maddening. His out-sized personality was captured by the author with a brutal honesty. It’s certainly not one of these ‘sugar-coated’ tales about a successful entrepreneur. It’s an intelligent and captivating story of a complicated man who wasn’t perfect; a man driven by his desire and passion to create ‘insanely great products’ that make life more magical. And the magic happened for Rabbit, so it did for billions of Apple, Mac, iPod, iPad, iPhone, iTunes, App Store and iCloud users.
 
Leo’s Rabbit bought his first MacBook Pro just over 10 years ago and he never looked back. He loves the feel, quality and simplicity of beautifully crafted Apple products and he is willing to pay a premium price to be part of Apple culture that embraces creativity, diversity and thinking ‘outside the box’.
 
Apple’s clear core values present in company’s every action and communication, integrity and emotional appeal made it undeniably one of the strongest and most admired brands in the world. In his book Isaacson offers a compelling study of Apple’s success and an inspiring business account of the events leading to it.
 
Even if you are not an Apple fan and you have no interest in Steve Jobs’ life, the book is still worth reading as it’s also a fascinating and richly entertaining history of the most exciting time in the information age and the birth of our modern digital world.
 
All in all, this is an outstanding book and Rabbit cannot recommend it highly enough. It’s an epic biography and superbly told history of digital age. ‘Essential reading, better than a million carrots’, says Rabbit :-)