Leo's Rabbit is a big reader. He likes books and he believes that they 'tickle' our imagination, broaden our mind, offer new perspectives to look at things differently, introduce concepts, inspire, help ignite new ideas, prompt to take action, and sometimes they can be life-changing. He decided to share with you his reads, hoping that some of them may also inspire you, and may even bring something positive into your lives.
Today Leo's Rabbit is buzzing with ideas and positivity. He just finished reading an inspirational book by Simon Sinek 'Start with WHY' answering the question 'How great leaders inspire everyone to take action'. The Rabbit loved the book and the concept of the Golden Circle presented by the author, who suggests that truly great leaders and organisations that achieved a loyal following, always first define and communicate their values, beliefs and purpose (they start with their WHY), then their processes (their HOW), or their product (their WHAT). It makes sense. It is the WHY that inspires the loyal following. The organisations that know and stay true to their WHY don't need to use any manipulations to drive sales or encourage following. They don’t practice price drops, promotions, fear, aspirations, novelty, endorsements - all common manipulative tactics in business. Instead they inspire. People follow them not because they have to; they follow them because they want to, and because they share the same values and beliefs, they share and want to be a part of the organisation's WHY.
If the WHY is at the centre of everything the organisation do and say, they have high integrity and we are drawn to them, we perceive them as authentic. Leo’s Rabbit understood why he likes Apple so much and why he is prepared to pay a premium price for an Apple product. Apple’s WHY is very clear, they are all about challenging the status quo and empowering an individual to think differently. Our little Rabbit is a dreamer, he is an idealist, he aspires to be creative and he shares the same values and beliefs as Apple does. He wants to be a part of Apple culture, he identifies himself with everything that Apple stands for and he is proud to be an Apple user. Apple’s WHY is so crystal clear that it inspires people (I shall say creatures) like Leo’s Rabbit who become loyal and passionate customers and followers.
Leo’s Rabbit thought it was an excellent read and the author’s concept of the WHY is applicable, both to an individual's sense of success and fulfilment, and also to organisations in general. The book gave the Rabbit a fresh perspective on how he went about doing things himself and it triggered some new ideas. He strongly recommends ‘Start with WHY’ to anyone who wants to be inspired.
If you are unsure if this book is for you, and you would like to learn more about Simon Sinek’s concept of the Golden Circle before reading it, he has also presented his ideas in one of most popular TED Talks on ‘How Great Leaders Inspire Action’. Rabbit loved it!
“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.
Leo's Rabbit 'lives' in my handbag and he travels with us everywhere we go. He has pictures taken at various locations, tourist attractions and places we visit. As a part of this blog we will describe Leo's Rabbit Travels to share our personal experiences from these visits. Hopefully couple of people (apart from us :-) ) will find it interesting and may even feel encouraged to visit one of Rabbit's destinations.